A Bigger Prize |

A Bigger Prize

Author Dr Margaret Heffernan recently gave a talk at the LKY School on her new book A Bigger Prize: Why Competition Isn’t Everything and How We Do Better as part of our 10th year celebrations. In her trademark engaging style that won her a million views on Youtube for a Ted talk, the former BBC producer and technology entrepreneur spoke about why the competitive ethos that we so celebrate has a darker edge to it, and how we can structure companies and schools to better engage with one another.


We are taught from childhood that life is one long contest: if you aren’t top of your class or your year, you won’t win the game of life. A competitive ethos characterises everything we do: business, medicine, sport, science, entertainment.

But what are the costs of this perpetual contest? Does it really bring out the best in everyone? Are competitive markets always the most efficient?

Is there a more productive way that we could all work together - and if so, what does it require?


Dr Margaret Heffernan, Author, A Bigger Prize: Why Competition Isn’t Everything and How We Do Better and Wilful Blindness: Why we Ignore the Obvious at our Peril

Wednesday, 19 March 2014
12:15 p.m. - 1:30 p.m.

Seminar Room 3-5,
Manasseh Meyer,
Lee Kuan Yew School of Public Policy,
469C Bukit Timah Road,
Singapore 259772

Seats are limited and will be available on a first-come, first-served basis. Kindly register your interest in attending online.

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