Korean Wave |

Korean Wave


"Korean Wave" (Hallyu in Korean) refers to the popularity of Korean pop culture in the world. The boom started with the export of the Korean television dramas to China in the late 1990s. Since then, South Korea has emerged as a new center for the production of transnational pop culture, exporting  a range of cultural products to neighboring Asian countries. Most recently, Korean pop culture (in the form of K-pop combining music and dance) has begun spreading from Asia to more global audiences in the Middle East, Africa, Europe and the Americas. The main spreading tools are digital, You Tube, Internet and Facebook etc. What are the reasons of the sudden surge of Korean Wave.

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Mr. Cha Youngcheol, Senior Fellow, IFANS, Lee Kuan Yew School of Public Policy

Tuesday, 27 March 2012
12.15 p.m. - 1.30 p.m.

Seminar Room 3-5
Level 3, Manasseh Meyer
Lee Kuan Yew School of Public Policy
469C Bukit Timah Road
Singapore 259772

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