BAEK, Shinae |

BAEK, Shinae

Shinae Baek

Assistant Manager

Shinae Baek
Contact Details
DID: +65 6516 6724
Office Location

469C Bukit Timah Road
Wing A, Level 3, Oei Tiong Ham Building
Singapore 259772


Shinae Baek is an Assistant Manager with the External Affairs & Marketing Department. She leads the Lee Kuan Yew School of Public Policy’s content marketing strategy to increase its global share of voice in international affairs and public policy. In her role, she directs, develops, and disseminates thought leadership literature in multi-media formats. Shinae oversees the development of an online content hub, Global-is-Asian (, as well as the management of strategic media partnerships through content coordination and conference organisation. To date, she has successfully organised two marquee thought leadership conferences with CNBC and Foreign Affairs.

Shinae first joined the School as a research associate to conduct research on the liveability ranking of 100 Chinese cities. Prior to this role, Shinae was a senior officer with the Singapore Economic Development Board where she promoted Singapore as an investment destination to global companies in the new growth sectors (clean technology, urban solutions, space) via marketing and media channels. She also oversaw EDB’s public relations outreach for Japan and Korea.

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