LIM, Dane |

LIM, Dane

Dane Lim Cher Wee


Dane Lim Cher Wee
Contact Details

DID: +65 6516 8615

Office Location

469C Bukit Timah Road
Level 2M, Oei Tiong Ham Building
Singapore 259772


Dane Lim is the Director, External Affairs & Marketing of the Lee Kuan Yew School of Public Policy. In this role, he leads the school’s overall brand and communications strategy, media relations as well as develop new strategic partnerships to grow the school’s global reputation as a school of choice for public policy. 

Additionally, Dane also leads a team to attract the best students for the school’s graduate programmes through extensive partnerships with regional governments and partner agencies.

As the world’s third most endowed public policy school, Dane works closely with the Dean to engage and cultivate relationships with existing and potential donors to ensure that more students continue to benefit from an education at the Lee Kuan Yew School.

Dane began his career in the teaching service with the Ministry of Education, Singapore in 1998. An opportunity to lead the launch and marketing Singapore’s first integrated programme with the National Junior College in 2003 paved his subsequent marketing and communications career with the Singapore Tourism Board, American Express International, Singapore Economic Development Board – launching many campaigns including “Singapore Education”, “Uniquely Singapore Phase 2”, “American Express & Singapore Airlines” partnership and “Future Ready Singapore”. His work has garnered several national and global marketing awards including Effies Silver & Gold Awards and M2M Marketing to Media Awards.

Most recently, Dane was the Marketing Director at the Dubai Corporation for Tourism and Commerce Marketing, based in Dubai, UAE. There, he lead projects on the integration of marketing initiatives across Dubai’s leading airline and travel brands.

Dane holds a concurrent appointment as Director, Marketing & Communications at the Singapore Economic Development Board. He leads a team to position and shape global perceptions of Singapore as a strategic location for business, innovation and talent.

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